championing athletes in the business of sport

WE KNOW ATHLETE BRANDS. AFTER ALL, WE CREATED AN INSTITUTE FOR them.

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We're not an agency.

We're a first-of-its-kind think tank dedicated to championing athletes in the business of sport by equipping athletes and other stakeholders with innovative branding and marketing practices — so they can maximize their earnings, influence and impact, during and after their playing careers.
 

 
Consulting & Advisory

CREATIVE COUNSEL

We are not an agency. We’re strategic advisors and your secret weapon: athlete branding and marketing "quarterbacks" who work with the world's most forward-thinking athletes (and their representatives) to pioneer the way today's athletes monetize their personal brand (and the brands with which they're affiliated), strengthen fan loyalty, and build an ever-growing fanbase, while minimizing the investments of time and money.

We win when athletes win.
 

 
Training

TRAINING

Like an offensive lineman, we like to play in the trenches. Our hands-on, interactive training programs are custom-tailored to the specific, measurable, timely goals of our partners.

We provide both on-site and virtual training to athletes, agencies and other stakeholders that want to hone the most advanced, up-to-date athlete branding and marketing skills; acquire additional expertise and insights; and move the needle with their own practices of athlete branding and marketing.
 

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RESEARCH & ADVOCACY

With a limited portion of in-depth and up-to-date research and advocacy about athlete branding and marketing, we pick up the slack for athletes, agencies and other stakeholders that want to develop a greater understanding of the most innovative approaches to building, scaling and monetizing athlete brands.

We design and distribute custom surveys – as well as spearhead research projects and advocacy programs – on behalf of athletes, brands and organizations that seek greater insights into the far-reaching benefits of modern-day athlete branding and marketing.
 

 
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ACADEMIC SUPPORT

Although academic institutions are doing their best to  keep pace with the fast-changing digital world, there's always room for improvement.

In addition to the vast amount of educational materials we publish on our website and around the Web, iABM partners with academic institutions that want to equip their students with the most advanced, up-to-date and comprehensive curriculum; modern-day, real-world knowledge; and a diverse set of skills related to the disciplines of athlete branding and marketing.
 

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ORIGINAL CONTENT STUDIO

in partnership with

 

If content is the backbone of digital (it is), athletes and their affiliates need the most imaginative, engaging, impactful content to build and scale massively profitable brands.

We offer a full suite of content production assets, including creative directors and strategists, writers, web developers, graphic artists, photographers, augmented and virtual reality creators, video professionals, and audio talent for voice-overs, music and podcasts.

 

 


GAME-CHANGERS
 

GLOBAL EXPERIENCE

We deliver a wide range of programs and projects to athletes, agencies and other stakeholders around the world.
 

TEAMWORK

With a remote team across the USA and Europe, we can come to you (assuming we're invited) or work with you virtually.
 

DATA NERDS

We are driven by the metrics that matter: fanbase size, exposure, fan engagement, and most importantly, additional income.
 

MAMBA MENTALITY

Always curious about new possibilities, we're on a constant quest to be better today than we were yesterday.
 

VERSATILITY

We operate at all levels of customization, from a simple sacrifice bunt to a game-winning grand slam.
 

DEEP DIVERS

We stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ.
 

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LET'S HUDDLE UP.
 

 
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