This Tech Is Taking Athlete Branding and Marketing to the Next Level

Photo by Ian Baldwin on Unsplash

Photo by Ian Baldwin on Unsplash

There's no question technology is the future of athletes, brands, teams, leagues and other stakeholders creating strategic synergy and keeping fans engaged at tremendous scale.

Here are some of our favorite tech companies at the forefront of pushing us toward this impending future:


This New York-based team features a network of vetted freelance content creators (live content, social media, VR, aerial, editing) across the U.S. and nine other countries (including the highly sought China), making it efficient and affordable to create digital content at scale.

Visit Lancelot's website >>


MVPindex is a valuation platform that uses mass data analytics and machine learning to rank, measure and value the social media channels of athletes, entertainers teams, leagues and brands.

Visit MVPindex's website >>

Influencer (INFLCR)

Founded by three-time INC. 5000 Entrepreneur Jim Cavale, INFLCR is a software that aggregates a sports team's content and social media channels, as well as a mobile app suite for athletes to publish content and tell their story.

Visit INFLCR's website >>


Founded by two big-time college athletes, opendorse provides a platform for thousands of athletes and brands to collaborate on branded social media content.

Visit opendorse's website >>


While most athletes are not yet podcasting, audio-only content pays dividends (literally) for an athlete brand. Examples of forward-thinking athletes leveraging the financial and brand equity benefits of podcasting include JJ Redick and LeBron James' Uninterrupted (Victor Cruz, Draymond Green, Richard Jefferson, Channing Frye).

Anchor allows anyone to record high-quality podcasts, host as many episodes as they want, and distribute across the Web with just one click. Not to mention, it’s totally free.

Visit Anchor's website >>

Sports TechJosh HoffmanMisc